Google’s AdWords system is, on the one hand, the most basic solution for direct marketing nevertheless on the other hand AdWords management can be very complex. So is AdWords management easy or not? Well, at its simplest, trying to imagine which word (keyword) a prospective customer might put into a Search Engine to find a supplier is easy. Let’s take an illustration. Say the potential consumer wanted a new tyre for his car and say, for this example, his car was a Porsche 911. He might consider the term “Porsche 911 Tyre Suppliers.” Now if we were a tyre depot in the uk planning to attract business from this potential client what do we think he would search for?
Well we might approach it from the point of view of becoming a Tyre Depot. So we might choose to add “London Tyre Depots” as being a keyword within our Google AdWords Campaign. Right away you can begin to see the dilemma. The potential customer and also the potential supplier think about things in a different way. As long as this happens the two parties is not going to connect with each other!
Essential Niche Research – To Match Buyers & Suppliers – From your example above you can see that an easy mistake for the AdWords advertiser to make is to think of what their business is instead of what their potential customers actually want. So if an advertiser attempts to create and manage a Adwords Campaign themselves I wonder how often this mistake is produced? Generally speaking a normal Small Enterprise might be tempted to use AdWords Management themselves in the belief that it can’t be that difficult and they also can save themselves some money by not outsourcing it to your professional ppc management company.
Well when they create the mistake above they will likely probably miss plenty of potential enquiries. Worse than they may, choose keywords which do get searched, create adverts which do get clicked on nevertheless produce little in the form of useful enquiries. This of course leads to advertiser frustration and unnecessary expense. The actual key is doing proper keyword research. Don’t fall in to the trap of believing just because you know your business coming from a to Z which you know how your customers will think and look for on the Internet. Whilst you might be the supplier from the solution the customer is much more concerned with the problem. Usually the customers may not even know what the solution is, however they certainly know what problem they are trying to solve.
AdWords Management Tools – Doing proper market and keyword research just before launching an AdWords Campaign is important. There is an absolute plethora of tools accessible to assist with this and that we will be reviewing these in a separate article. However the good thing about Digital Marketing is the fact with the right tools you can discover probably more than you wish to know about your potential customer’s search habits. Can you imagine years back knowing which pages of a newspaper were read by each consumer?
Knowing how long they spent of each page, which pages they didn’t visit, what their interests were, when they purchased using a coupon etc. It could have seemed impossible in days gone by but now with all the digital age most of it really is possible with assorted analytical tools. Within Google AdWords for example you can now be able to know the specific keyword keyphrases which were used to find your site. If you spend some time to study these you can become familiar with a lot about buyer behaviour and can adjust your campaigns accordingly. You can also link your campaigns in a way in order to record which in the keyphrases generate actions like; a sale, downloading a written report or completing jmegga enquiry form. This is when marketers and advertisers see common ground in being aware of what produces results.
Conclusion – o, in response to the question posed is AdWords Management easy or otherwise? There are really two answers. If you want to run the chance of inefficient and costly “Get It Done On Your Own” advertising it can be easy. However, to create proper utilisation of the valuable intelligence available needs time. To, interpret, utilise, adjust and measure this within Google AdWords Campaigns is really a project for professionals.
AdWords Management is just as simple or as complex as you want making it. For the majority of businesses that don’t have dedicated personnel to undertake these tasks it really is therefore undeniably the case that they should outsource this sort of work to professionals. As someone said “a little knowledge is really a dangerous thing”