Newk’s Eatery today announces the grand re-opening of all seven locations in its home market of Jackson, Miss., with a new restaurant prototype inspired by the brand’s ‘Project Strive’ initiative. At the milestone of 20 years since the first unit opened in Oxford, Miss., the brand took pause to seek feedback from guests on what’s important to them.
Guests praised Newk’s for supplying the right balance of wholesome and satisfying meals that can be shared in a comfortable dining-room, ordered online or shipped to meet their busy lifestyles. “The objective of Project Strive is always to build from what our guests love about Newk’s and evolve the brand to become more aligned with their lifestyles. It stems from our brand pursuit to attempt to exceed expectations for all Newk’s guests,” said Michelle Spohnholz, VP of promoting at Newks Catering Menu.
Newk’s has always featured a wide open kitchen, where guests can see exactly what enters into the meals they eat. Historically, guests have not always been aware of the brand’s commitment to fresh preparation and careful ingredient selection. The brand new prototype features an updated red soffit that reflects the tagline, “Our Kitchen is definitely an Open Book” and lots of fun facts about the components and preparation methods.
“This project connects our brand story using the guest experience through an upgraded restaurant environment, combined with a generous dose of hospitality,” said Mike Clock, president of Newk’s Eatery.
The style is contemporary and comfy with updated light fixtures, new countertops and millwork, tufted booths, hardwood accents, new plate ware and menu boards. Updated artwork will inform the story of Newk’s roots being a homegrown brand with a desire for food and family, together with their purpose to Strive To Make A Difference with every guest every day. Colour teal, which represents their Newk’s Cares initiative and efforts to increase awareness and funds for research to support Ovarian Cancer, has also been infused to the design in a prominent way. “The new teal mosaic tile wall is a crucial feature that weaves our philanthropic work into the restaurant experience,” said Director of Design, Rachael Myrick.
The restaurant may also feature an updated beverage station for Newk’s signature iced tea and new all-natural lemonade. The exterior will likely be upgraded with new awnings, string lights and an inviting patio for families to dine.
“My goal is for guests inside our restaurants to notice the passion behind the Newk’s name, particularly our fascination with food and family coming together to nourish meaningful relationships that matter most,” said Newk’s CEO and co-founder Chris Newcomb. “We wish to feed what matters inside our Newk’s communities, so guests can share in wholesome ingredients crafted for real living through scratch-made meals and some of our favorite Newcomb Family Recipes.”
The brand aims to go on to renovate and refresh its restaurant locations across all 16 states because they grow in new and existing communities to give What Matters.
About Newk’s Eatery:
Newk’s Eatery is actually a fast-casual chain founded on family values and wholesome created from scratch meals. Our Co-Founder Chris “Newk” Newcomb has curated his family’s original, wholesome and craveable recipes, as well as xmqxdc twists on classic favorites, all while providing guests with a generous part of hospitality.
Newk’s takes no shortcuts in any way, except in our name. Our kitchen is definitely an open book where we make every meal to order from scratch. We hand prep 50 plus fresh ingredients daily for hand-crafted salads, sandwiches and pizzas, and marinate, flame grill or oven-roast our protein in-house, with no fryers or microwaves, ever. We bake delicious treats and signature Dozen-Layer Cakes in our personal bakery.