Web Marketing Services – As the web continues to change and become more mobile and diverse, one critical aspect in successful Website marketing remains constant: search engine optimization (SEO). At least 90% of all clicks, both from traditional desktop computers and from cellular devices, come due to someone typing a query into a search engine. Search still far outshines social media and paid advertising as the way many people find your business online-and it is cheaper. Poor SEO strategy can make a website invisible to potential prospects-on the contrary, smart SEO can bring in additional visitors, leads and sales!
What is SEO? SEO is definitely the science and art of designing and marketing a website so it appears on the first page (as near as you can to the very top from the list) whenever a possible client types in a query for a service or product. This is a highly complex field that involves numerous years of training and also on-going study because search engines like google and the web itself are constantly changing. Successful SEO involves web design, a site’s technical architecture and also the intensely well-researched use of marketing keywords and phrases into well-written, customer-focused content (blogs, website text, press announcements, etc.) that gets noticed positively from the major search engines like google.
Can I DIY my SEO? Not really. In order to put an effective, long-term website marketing strategy together, you want a certified SEO expert. It takes constant, intensive work and study so that you can do SEO successfully-it’s an entire-time job. This really is particularly true as search engines will always be changing their search algorithms, and the increasing move to a mobile web is consistently shaking the SEO field up. You should spend time doing everything you do very best in your company, which is why you need a certified SEO expert to aid. This can be a smart investment that can enhance your ROI for many years.
Our History in Certified SEO – Right here at Affordable Web Site Design and Marketing, Inc., our certified SEO expert has worked inside the white-hat SEO field for 20 years, constantly staying on top of the latest developments in the industry. We feel in building ethical SEO right into the web site design and architecture for each of our clients. We assist those to develop comprehensive website marketing plans which involve hours of intense marketing research. We strictly stick to SEO best practices (known as white-hat SEO) and apply our expertise to help our clients’ websites stay on the first page of search inquiries involving their goods, services and locations.
White Hat SEO vs. Black Hat SEO – Be wary of SEO firms promising the top spot on every search query on each online search engine ever made for a “small fee.” This may sound like a bargain, however it isn’t. To begin with, this is impossible. Second, it is actually unethical. These black-hat tactics usually involve sloppy moves like keyword stuffing, shady link building and submitting your site to 1000s of spam websites. Google, Bing and Yahoo constantly tweak and redesign their search algorithms to get rid of websites using these kinds of unethical SEO tactics using their search engine results. This could severely damage any website’s visibility and reputation, sending your SEO investment down a black hole.
Basically we cannot promise that our websites will almost always be number one on every applicable search query, we all do promise to constantly attempt to keep our clients’ websites as close to the top of the first page as we possibly can-always using ethical, white hat SEO strategies that increase your website’s visibility, reputation, usability and customer care.
How Can We Implement a Smart SEO Strategy? The first phase of each and every website development or website marketing project involves a huge level of marketing research. This is necessary to ensure we are baynah your SEO dollars in the most successful direction. After we understand your small business, the competition along with your target market, we get to operate building SEO to the website’s design, architecture and content, with the eye toward keeping everything mobile. Remember:
90% of clicks (visits to websites) result from organic searches on Google, Bing, etc. (Far more than social media or paid advertising.) Organic SEO costs less than sponsored search engine rankings and brings in much more traffic in the long run, that is a very smart, long term business investment. Concurrently, to have the ball rolling, we often complement SEO with pay-per-click advertising to trigger results as the SEO method is going into effect and gathering speed. SEO is vital for businesses just starting out, established businesses that wish to maintain their market share and brand recognition-along with everyone in between.