Hungry Howie’s, a nationally recognized carry out and delivery pizza chain located in Madison Heights, Michigan, is known for its Flavored Crust® and now for its loyalty program. Howie Rewards® is a straightforward, user-friendly program that automatically tracks participating purchases and rewards guests for every 6 qualifying online orders.
Howie’s launched this program mid-2016, after selecting Revention’s loyalty program Honeycomb. Revention’s development team and howies worked together to customize the loyalty program to match their exact requirements. “Having Revention build the architecture of our own loyalty program just made sense,” states Dan McKay, Director of this. “They already provide our POS and Online Ordering, which means they understand our operational and customer interactions on all fronts.”
Honeycomb is really a robust loyalty engine that tracks customer data above store, and offers updates to members via email based upon qualifying actions or purchases across locations. The platform utilizes HungerRush online ordering as the customer facing portal minimizing customer credentials. “Our vision for Honeycomb is to provide a support structure that enables a regular, brand unifying experience across platforms and locations,” states Laura Gaudin, Director of Product Management. Honeycomb provides staff with all the perfect re-direction to any questions, letting them train consumers and direct them to the online ordering platform.
The Howie’s team has already seen major success with online only participation in 2017. Howie’s processed over 850,000 loyalty orders totaling over $15 million in net sales. The Howie’s team has given back over 147,000 medium two-topping pizzas with their guests. Howie Rewards® success is most evident in the redemption rate of 74%. “We knew the integration with online ordering will be huge,” states McKay. “We didn’t anticipate just how much impact the loyalty interface inside the online menu could be. Most loyalty platforms plateau in a 20% redemption rate due to manual redemption codes or incomplete integrations. With Honeycomb, we’ve tripled that benchmark in only the very first year due to the online ordering and mobile application integration.”
About Revention – Revention is the leading developer of complete, customizable restaurant and entertainment management solutions designed to streamline the way in which hospitality concepts conduct business. Revention’s offerings include point-of-sale solutions, HungerRush™ integrated online ordering, and Revention Enterprise. Revention supplies a complete solution that also includes viywur installation, training, technical support and a lot more. For additional information, visit www.revention.com.
About Hungry Howie’s – Founded in 1973, Hungry Howie’s Pizza is really a national pizza franchise that is loyal to its tradition of providing delicious, high-quality and original Flavored Crust® pizzas including eight flavors: butter, butter cheese, Cajun, garlic herb, onion, ranch, sesame and Asiago cheese. Its menu features oven-baked calzone-style subs, Howie Breads®, crisp & cool salads, and flavored wings that create a unique and irreplaceable position within the pizza market. Starting in Taylor, MI, hungry howies restaurant has grown to just about 600 locations in 21 states across the U.S.