After blowing the doors off bacon with their bacon-everything burger, Jack in the Box is turning up the heat with the new Hella-Peo Burger. And we mean heat. Don’t go thinking they only added some jalapeo slices to a burger… Well, they did do that, they also crammed in a lot of cheese-filled jalapeo poppers with a cheesy taco sauce. This burger is obviously featured on Jack’s Munchie Meals, alongside stoner luminaries such as the Stacked Grilled Cheese Burger. That means you can only order one between 9pm and 5am, but really, popper burgers were never intended to be consumed before sunset. Pro tip: they’re best eaten while paying attention to “Hook”.
Named for terrifying toy of your childhood, Jack in the https://www.jackinthebox.com/ has spent the higher part of the 20th century conquering the West Coast. And even though you could be familiar with their Super Bowl commercials along with their late-night munchie campaigns, have you been really on their explosive, Star Trek-filled history? Unless you spent a bit of time playing their mascot Jack in high school, we’re guessing no, but that’s okay, because we’ve got the CliffsNotes on this site. A lot of fast-food founders can brag about possessing a Bentley, but only Jack inside the Box’s guy owns a coveted spot on Richard Nixon’s enemies list.
1. The founder was on Nixon’s “enemies list”. Robert O. Peterson opened the first Jack inside the Box in San Diego in 1951. He’d go on to possess a long, illustrious career packed with interesting footnotes — he got a City of Paris Medal of Honor! He was in naval intelligence during WWII! But by far the wildest was his appearance on the infamous “enemies list” compiled by Nixon’s White House administration. Peterson apparently landed there as a result of some donations he made to Democratic candidates, which is ironic, since the man was a registered Republican.
2. Also, he married San Diego’s first female mayor. That’d be Maureen O’Connor, that is unfortunately recognized for less sterling achievements nowadays.
3. And he was super into the sea Peterson was recognized for being a generally philanthropic guy, but one of his most notable beneficiaries was UC San Diego. The guy was the school’s largest individual donor (they eventually gave him his very own building on campus), and a lot of this cash went along to a very specific section of interest: oceanography. Peterson gave several significant gifts for the school’s Scripps Institution of Oceanography, bankrolling lots of Professor John D. Isaacs’ research. That guy was apparently looking into things like icebergs and ocean pollution, but we need to assume off-books he was also taking Peterson on expeditions searching for Nessie.
4. The burgers originally cost $.18. Needless to say, this was in the 1950s, when dimes, nickels, and pennies were not worthless garbage.
5. They blew Jack up in a 1980 ad campaign. For a long time, the business mascot “Jack” existed mainly as kitschy drive-thru decoration. If the marketing brass made a decision to revamp their image, they left old Jack behind by blowing him the hell up within an ad campaign — which also featured an old lady with the insatiable bloodlust. Jack was phased from the intercoms along with other branding, and wouldn’t return till the early ’90s, as he appeared inside the “Jack’s Back” campaign seeking vengeance.
6. They have a secret-menu shake. The standard Jack within the jack in the Box offers an Oreo Cookie Frozen Treats Shake. However, if you decide to go slightly off-books and ask for mint Oreo, you’ll be rewarded with a refreshing green shake that thankfully bears no traces of kale.
7. The mascot may come as Pez dispensers and antenna toppers. Jack in the Box has truly moved some merchandising units. Their mascot is accessible as Pez dispensers, bobbleheads, action figures, and antenna toppers — which are apparently the main draw. The chain’s produced 32 million toppers to date, though sadly not every one of them can be found in this unsettling Dia de los Muertos theme.
8. They’re total Trekkies. Shout-to the Picard-loving Jack inside the Box junkies who were able to collect all four Star Trek Generations collector’s cups.
9. Their stock is turning up Chipotle and McDonald’s. Yahoo Finance recently considered the stock for Jack in the Box, Chipotle, and McDonald’s and found that, while things were close with Chipotle, Jack was the more impressive one over the board. That’s in no small part due to another fast-food chain they own: Qdoba. The Chipotle competitor is apparently giving its parent company an important boost on Wall Street, proving yet again that burritos are usually the safest investment.
10. This dude from Pulp Fiction stars within their sexual harassment training videos. Even when you’re not familiar with Phil LaMarr’s voice work with Futurama or sketch work with MADtv, you at the very least gotta know him as that pkankr dude Marvin from Pulp Fiction. But before he was shot in the face by John Travolta (still luckier than Idina Menzel), he was the star of any sexual harassment training video for Jack in the Box… they still use to this particular day. It was shot in 1991, but we still need to hope there’s a subplot about inappropriately complimenting your coworker’s Big Kahunas.